The Jamaica Tourist Board (JTB) Releases Bobsled Team’s Official Song
have released the “official team song”. The Bobsled Team is hitting the Olympic track for the first time in over 10 years.
A YouTube video of the song is picking up some social steam of its own. Despite the JTB’s lack of support for the team, in my opinion, this song is as-good-as-it-gets sports marketing- or any marketing for that matter. Sites like Mashable, ABC, Time and CBS have been sharing the YouTube video of the song. I am sure this video will inspire some parodies.